![]() ![]() Direct mail marketing is still one of the most effective marketing channels.Īccording to the data from DMA (DATA & Marketing Association UK), the response rate of direct mail marketing campaigns is 9 %, which is really good. In this era of Tiktok, Facebook, Twitter, and other social media platforms, some people think that every door direct mail marketing is no longer effective. Are USPS EDDM postcard campaigns effective in this age of the internet? Now let me tell you the effectiveness of USPS EDDM card campaigns, and is it worth spending your money on these direct mail marketing. ![]() It’s a great way to reach a large number of potential customers with your marketing message without having to spend a lot of money on postage. They will receive your marketing cards in their mailboxes. With EDDM, you can target those homeowners specifically without having to purchase mailings. For example, you are a plumbing services provider in Los Angels, California and you want to target homeowners in a particular neighborhood who may need your services. You simply choose the carrier routes that you want to target and the USPS will deliver your postcards to every door on those routes. The beauty of EDDM is that you don’t need mailing lists. The way it works is that you select the carrier routes that you want to target and then the USPS will deliver mailpiece to every door on those routes. It is a direct mail marketing campaign that allows businesses to target specific neighborhoods with their marketing materials. What is EDDM?ĮDDM is short for Every Door Direct Mail. First, let’s talk about EDDM cards in general. In this blog post, I will break down the EDDM postcard dimensions requirements and other important things so that you can get your direct mail campaign up and running in no time. #DIRECT MAIL SIZES MANUAL#The United States Postal Services EDDM manual tells all about the postcard and flyer size requirements and what you need to do to be in compliance.īut the problem with the USPS manual is that it is 1300 pages long and full of technical jargon that can be hard to understand!ĭon’t worry, the printing pros at Catdi Printing have got you covered. And what better way to do that than with direct mail?Įvery door direct mail can be a great marketing tool, but it can also be a bit confusing – especially when it comes to understanding USPS EDDM postcard dimensions requirements. Things You Need To Know About EDDM Postcard Sizes And other RequirementsĪs a business owner, you know that staying top of mind with your customers is key to driving sales and keeping your business afloat. Keys to Smart Design & EDDM Postcard Marketing.Why EDDM (Every Door Direct Mail) Works. ![]() #DIRECT MAIL SIZES HOW TO#Colorful Printing: How to Get Painted Edge Cards That Stand Out.Printing: The Rustic Charm of Brown Kraft Paper. ![]() Slightly more expensive to print, but great space to include multiple messages or coupons. If your postcard is larger than this, your postage will bump up into the “flat” category. This is the largest of the three sizes we suggest, and is about as large as you can go and still pay standard bulk postage rates. Last we have the 6 x 11 direct mail postcard size. Doesn’t qualify for discounted first class ratesĭownload 5.5 x 8.5 Direct Mail Postcard Template 6 x 11 Postcards.If you are new to direct mail postcards, we suggest starting with this size. This size will qualify for standard presort bulk rates, however will not qualify for the same discounted first class rates as the 4 x 6. In the middle of our three best postcard sizes for direct mail, this size combines affordability and real estate to design with. Next is a 5.5 x 8.5 direct mail postcard. Great for quick messages like save the date.Qualifies for discounted first class rates.You don’t want to over crowd with this postcard size. Due to the smaller size, Seattle Mailing suggests using this size if you have a single message. This size will qualify for standard presort bulk postage rates, as well as a discounted presorted first class rate. It is most likely what you imagine when you think “standard” postcard. 4 x 6 PostcardsĪ 4 x 6 direct mail postcard is the most common size. There are pros and cons to all, and depending on your project goals, we will help you choose the best fit. There are plenty of postcard sizes for direct mail, however there are 3 common sizes that we feel are the best to choose from. ![]()
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